VBroadcast is our form of business communication. It is a dynamic messaging solution that can take place or supplement other forms of messaging. Like all the VSuites products, it is a web based application which can be managed, executed and changed in real time.
The VBroadcast is a digital signage system. It reaches the target market and creates recall. It uses the internet to send and play videos and does so at any time the customer wishes to. While it takes 3 to 5 days for a similar product to distribute videos nationwide, it takes VBroadcast less than an hour to complete the process.
These screen networks take specific aim at increasing sales using digital messaging. Examples include “sale on aisle four”- type messages, countdown discounts (i.e., sales that will expire in a certain number of minutes), cross-sell messages located in strategic parts of the store and direct calls to action.
This business model probably has received more attention than any other because it speaks directly to ROI. Under this model, businesses that own or host the screens sell some or all of the screen real estate to third parties.
Customers hate waiting in lines, and retailers long have known that if you give those customers something interesting to look at, they’ll feel as if the wait is shorter than it actually is. Digital signage can be used to accomplish this “wait-warping,” providing entertainment and lifestyle content to catch the customer’s eye and improve his mood.
Digital signage also can be used for improving internal corporate, government office or institutional communications. This “inward facing” signage can be used to boost morale, recognize achievements and improve business or organizational processes.
